As usual, the “Psychology In Communication” class is held every Friday. Nevertheless for yesterday, we were asked to attend a seminar at UPMET building. Being the klutzy me, it took me around 15 minutes to locate the place (after asking a few people and calling a colleague!). Titled “Crisis Communication : Media Perspective; Power and Role Of Media During Crisis”, the guest speaker was Charles Mohan, the renowned NTV7 reporter who mostly give his insights on the MH370 fiasco, especially from the eyes of a media representative.
Charles Mohan, a renowned NTV7 reporter shared with us the reality of Crisis in Communication case of MH370, from the point of view of media.
Of course I came in half way as I was concentrating doing the “Deception In Communication” assignment (my part!) at the Graduate Wing Building; just besides the Library; and I was captivated with the gist of the talk. Apparently according to the programme book, this is a project by the final semester students in the Master of Corporate Communication Programme (long distance mode) for Special Topics in Corporate Communication Seminar. Wow, I can’t wait for my batch’s turn!
Basically, Mohan shared the reality of the commotion in press room; and what were the dilemmas the media were facing; the rivalry between the rules-bound local media and the arrogant international media; concoction of speculations; the protocol and the leadership of statements issuance; and many more. It was purely academic and of course, we touched on the corporate communication approach and how setback sometimes can be turned into a win-win situation (to the affected party and the media), hence probably help to bounce back the sinking corporate image of the affected party.
The Pepsi “Syringe-In-The Can” issue has become a classic case study in Crisis In Communication case study. We could learn how the Pepsi’s Corporate Communication reacted valiantly to weather the reputation turmoil by using mass media to turn the spotlight. You guys can Google for more. Ask for more!
Definitely, MH370 will now be a classic case for Communication Crisis (whether we like it or not) and if given full commitment and thorough thought, Malaysia Airline Systems (MAS) can use this fiasco to reverse back the image; just like the Pepsi’s Syringe-In-The-Can fiasco in early 1990s (which is a classic Case Study, anyway); bounced back with its sturdy and massive Corporate Communication behemoth and a year later, recorded revenue more profitable than before!
Initially, my coursemate wanted to take photo with Charles Mohan, but in the end, we all chipped in! Hahaha!
Although the coverage on MH370 has now entering lukewarm phase – of which somehow I felt is the strategy opting by Superpowers Of The World (like the rest of Malaysians, I also feel like it is a staged foul play by Superpowers of The World; Malaysia is just a scapegoat!), I do pray for the remnant of MH370. Amin.