I am not feeling well today. Feverish and running nose. Nevertheless, gotta do what I’ve gotta do, no? Today is Wesak Day, a day for the Buddhists to commemorate the birth of Gautama Buddha (so, Happy Wesak Day to all my Buddhist friends!) and that means in the multi-racial Malaysia, it is public holiday! Yet, I have to go to UPM, Serdang for a replacement class of “Psychology In Communication” class and it happened to be my turn to present a topic chosen, which is “Media Effects on Body Image : Examining media Exposure in The Broader Context of Internal & Other Social Factors”.
My slide show. Preparing the introduction cover with the beautiful Aishwarya Rai Bachchan.
For this course, Professor Edzhar assigned us to study an empirical research, presented in the class and extracted the gist and what we have learned from the journal, followed by Question-and-Answer session. After a few deliberation, I decided to present a journal from Kinnally & Vonderen; both are from University of Central Florida, entitled “Media Effects on Body Image : Examining Media Exposure in The Broader Context of Internal & Other Social Factors”. I have decided to use a snippet of Beyonce’s “Pretty Hurts” as the induction set, just to grease the minds of the audience and I put excerpt of the lyrics, correlating the message of the lyrics with the title I was about to present via the words – “It’s the soul that needs a surgery”, as psychology-related distress in communication processes!
Kristin Alley, being panned by the media for her weight. Quite sad.
The tense, the agony of being ridiculed by peers.
Now, according to the research, media exposure has cultivated this “thin-ideal” essence; images of skinny women in the television are being constantly fed to the minds of fragile minds. Researchers had attempted to study the correlation via 2 theories; which are The Cultivation Theory- that through repetition of viewing, women will experience greater body dissatisfaction and The Social Comparison Theory – of which human will always compare themselves with others and will constantly blame themselves for never be good enough to satisfy others.
TV programmes that are listed as those that “epitomize thin-ideal image”, a fabrication of fantasy infused as dramatized reality.
There are several TV programmes which centers circa “thin-ideal” images and these include “Jersey Shore”, “One Three Hill”, “90210”, “Keeping Up With The Kardashians”, etc. Although some of the dramas claimed to be a ‘reality’, but they are not realistic and images portrayed are not “the norm”. NEVERTHELESS, when viewers keep watching these programmes, their minds are constantly fed with the idea that these images are realistic, attainable and a BENCHMARK for DESIRABILITY! This resulted to a psychological term called “Resonance” of which viewers feel connected to the images portrayed in the television via repetitive screening of programmes – e.g.; a fat viewer sees the struggle experience by a fat protagonist depicted in TV who then resorted to thinning pills – the viewer may attempt to do that as well as she “feels the character”.
Researchers also had identified the variables; The Independent Variables are :-
- Television Exposure Measure;
- Thin-Ideal Television (dramas epitomize the plastic-looking female image);
- Parental & Peers Attitudes Towards Weight;
It is the soul that need the surgery. The self-esteem to shield yourselves from The Resonance.
Peers pressure has been identified as the strongest influence for body dissatisfaction. Mean girls.
; and also The Dependent Variables as :
- Internalization of Thin Ideal (the inner impact/heart/soul to the viewer); and
- Body dissatisfaction
Vogue, a women’s leading trend magazine led by Anna Wintour has cultural impact to the psychology of women in the whole world, who are avid viewers for information pertaining their bodies. Emphasize on “size zero” will lead to Anorexia Nervosa.
Now shockingly, the study shows insignificant influence of media exposure to body dissatisfaction BUT it is reported that peers and parents attitudes are THE MOST CRUCIAL indicators that influence the body dissatisfaction! Women may feel demotivated when their BMIs (weight) are criticized by peers but feel elated/happy when they are praised for exhibiting skinny figures!
On whole, I was quite satisfied with the presentation despite my meager state of health. But unfortunately, there was no sound from the PC as we used Al-Hadi room instead the Wacana room. So, the idea to show the audience the full Beyonce’s video clip as well as to enjoy the music was scrapped. But on whole, I am happy and relieved that another assignment is completed! Haish, busy weeks before the school closes with school workloads, exam papers to be marked and never-ending assignments!
I asked Kak Yati to capture picture during my presentation but she merely managed to take from afar. Still, thanks to her! Hahaha!
The short 30 seconds clip of Beyonce’s “Pretty Hurts” as the induction set.