I’ve said it before and I am going to rewrite again. Siti Nurhaliza is one of the rare Malay artistes that I would buy the albums. Nope, I am not one of those so-called self-professed “atypical Malays” who claim not to listen to Malay songs as they usually snobbishly brand that as “low class”; I listen to Malay songs, after all I am from a Middle Class family, just like Siti Nurhaliza; growing up in a police barrack so it was all inevitable. But on the term of buying albums, I am very selective and Siti Nurhaliza is one of those that I would buy and worth my every cents.
I used to be her hardcore fan since I was in secondary school circa 1997 but the fanaticism faded away as she married in 2006 (yeah…hahaha!) BUT she still had me as her fan due to beautiful talent and voice. Yes, we the “typical Malay” fans see Siti Nurhaliza as someone who already drifted apart from our Middle Class realm as she now wedded to Datuk K with all the socialites’ scenes – who probably don’t even listen to her Malay songs (well, it’s no harm, actually!). Nevertheless, Siti Nurhaliza knows her fan niche and that is why she retains her Malay identity and music – which I think is a brilliant move – AND at the same time, she keeps challenging herself with dynamic momentum, trying something new and testing new musical branch – which make the fans truly adore her!
The last review I wrote on Siti Nurhaliza’s discography was on 29th September 2011 about her excellent English debut album “All Your Love” (REFER to https://undomiel84.wordpress.com/2011/09/29/100000-jubilee-views-all-your-love-siti-nurhalizas-english-debut-album/), just after coming back from Melbourne, Australia. That is why the album always had that Aussie feeling whenever I hear it!
Anyway for this year as in 6th July 2014, Siti Nurhaliza has released a new Malay Language album entitled “Fragmen”!!! Well, since now I am not really an avid follower of local musical scenes and I don’t tune in to radios such as Era.fm or Hot.fm or even the English Hitz.fm, I have to confess that I was a bit deluded about new songs and such as I am now into IKIM.fm. So, I got to know that Siti Nurhaliza is releasing this new album from my friend, Khirwan (who by the way is such Siti Nurhaliza’s ardent superfan, who perhaps even fantasize being Siti Nurhaliza’s personal secretary? LOL! Hahahah! Just kidding, OK?). So, I tried to Google about this album but I found out that the publicity and the coverage ain’t that much although two of the songs from the album entitled “Lebih Indah” (More Beautiful) and “Jaga Dia Untukku” (Take Care Of Him For Me) are both hitting the local charts! Out of a sudden, the album was to be released circa 30th June 2014 without much publicity (or maybe because I wasn’t an avid follower?)!
Now, I think that perhaps the management wanted to emulate Beyonce’s marketing strategy via her latest album? Beyonce’s latest album took the world charts by storm in a surprising no-publicity at all! The strategy worked and her album was a hot cake despite the no-publicity; and media critics began to formulate that perhaps the new marketing strategy is “no promotion”? Goodness knows!
The lyrics from “Jaga Dia Untukku” (Take Care of Him For Me’).
So, upon hearing all the 9 new songs in “Fragmen”, I have to applause Siti Nurhaliza once again for her boldness to tackle new genres of music! I can say that the album is a rich with fresh and eclectic music which definitely appeal to the Rihanna-and-urbanites generation and most of the songs possess strong and addictive repeated chorus ala Beyonce’s “Halo” ! Initially, I am not interested to peruse each and every songs as I am sure her other fanatic fans surely been throwing their opinionated reviews in their respective blogs; but then, what the heck, right? Haha! The album consists 9 songs as per :-
A few pictures of Siti Nurhaliza from the video clip “Jaga Dia Untukku” in Indonesia.
- “Aku” (‘I’) – Penned and composed by Faizal Tahir who is a local singer as well and Mike Chan; this song is a fast uptempo beat with a few synthesizer vocals. A fresh overture for the album and I enjoy this song but the infusion of solo acapella slow rapping (I don’t know how to describe) at the beginning of the song and the intervals makes the whole composition as rather messy;
- “Jaga Dia Untukku” (‘Take Care of Him For Me’) – Composed by Aubrey Suwito (her Guru) and penned by Rozisangdewi (Siti’s sister in law), this song served as the album’s second single, dominating the local charts these days. AND I have to say that it is no surprise as I myself LOVE this song! The whole musical arrangement creates a dark and mysterious feeling with the beat ala Rihanna’s “Russian Roulette” and the addictive chorus repetition with Juwita Suwito’s audible voice as the background vocal adds to the cream! Initially, I thought the lyrics was a bit jumbled-up and unimpressive but you know with Siti Nurhaliza’s song, YOU HAVE to hear it REPEATEDLY and it would automatically stuck in your head and heart! Love this song!! ;
- “Mula & Akhir” (‘The Beginning & End’) – Composed by Awi Rafael and penned by Tinta. A few of FB acquaintances and Khirwan dub this song as their favourites. Well, for me, I like the soothing melody but I am more fascinated with the lyrics penned in the song! Very deep and carries such strong message about how one has to keep the feet to the ground and be humble because one began life with nothing and will die bringing nothing as well. For me, kudos to the lyricist of the song! Beautiful words!;
- “Kau Sangat Bererti” (‘You Mean So Much To Me’) – Composed & penned by Hamid Mufari. Clearly one of the best songs in the album with its unique echoes-and-whispers vocal by Siti Nurhaliza herself. Somehow, the musical composition of the song reminds me of a “flipping coin” (you’ll get it if you listen to the song!). I don’t know who is Hamid Mufari but I saw the label as Rumpun Records Sdn Bhd. Very beautiful;
- “Sanubari” (‘Instinct’) – Composed by Adi Priyo and penned by Ce’ Kem who usually pen traditional songs! This song has a quite opera melismatic feel with dramatic music. For me, it was an OK song and it does challenge Siti Nurhaliza’s stamina to keep singing in higher pitch with melodious strength;
- “Terbaik Bagimu” (‘The Best For You’) – Composed by Ade Govinda. Just a listenable song, it doesn’t really give deep impact to my heart. But, it is a nice new breath from the rich musical compositions of other songs as this song is very layback and it has the ‘typical Malay’ nuance in the melody;
- “Warna Dunia” (‘Colours of The World’) – Composed by Lin Li Zhen who is Aubrey Suwito’s wife & penned by Rozisangdewi. This high and fast tempo catchy song is one of my favourite!!! I love the energy of this song and it reminded me of a fiesta with fireworks and this suits to be a theme song for a sport events or any occasion essential to boost people’s spirit as the lyrics teaches us to not be forlorn when deals with problem! I always love motivational lyrics contained in a song!! Both Lin Li Zhen and Rozi had collaborated before in “Destinasi Cinta” song in Siti Nurhaliza’s “Transkripsi” (also my favourite!) & I have to say this song stands out from the crowd! Juwita Suwito’s voice combined with Siti Nurhaliza = OMG!!! (,”);
- “Membunuh Benci” (‘Kill The Hatred’) – Composed by Acap and penned by Hairul Anuar Harun who also famous for his traditional songs lyrics such as Siti Nurhaliza’s “Cindai” & “Ya Maulai”. I LOVE Siti Nurhaliza’s voice in this song; her beautiful and powerful voice is clearly illustrated in this song; from the higher powerful pitch to the lower whispery voice to the melismatic ‘running’ of the voice. With minimal music, the song emphasizes on solely Siti’s voice. I think this song suits to be sung LIVE and unplugged. Try listen to the song in the middle of night or while you are driving. Splendid!;
- “Lebih Indah” (‘More Beautiful’) – Composed by Aubrey Suwito & penned by Ad Samad. This song serves as the 1st single and has become my inspirational song with its motivational lyrics. I am not shy to say that the song inspires me very much when I am in the most difficult situation and when I feel like there are so many barriers around me trying to hinder me from achieving my dreams. This song has been my pillar of inspiration as I began my 1st semester of Masters’ Degree in Corporate Communications in UPM late February this year. Listening to the lyrics – “Tiada yang mustahil di dunia, Segalanya mampu ditawan, Sejauh manakah kemahuan? Demi ke sana?” really fueled my spirit and Alhamdulillah, I’ve scored PNGK 3.917 for this 1st semester (REFER to :https://undomiel84.wordpress.com/2014/06/21/1st-semester-finl-result-2-as-1-a-pngk-3-917/) despite I had to rush as I went for Umrah on the scheduled final exams! Inspiring!
Siti Nurhaliza while preparing for the video clip shooting. She is cute sans make-up, isn’t it? Her goody-two-shoes and down to earth image are what that really cemented her in the position she is now.
And SUDDENLY, why this face comes into the picture?? Oh, well. Hahhaa…interframe. I shot this at Kakak’s house in Putrajaya yesterday. Playing with sunset sillhouette! (,”)
On whole, I could say that Siti Nurhaliza never fail to impress her fans and even her haters! Her momentum to try new things to challenge herself can be emulated in our lives. I always like the story from rags to riches and Siti Nurhaliza’s story is one of those that really inspires me. All due to hard work and perseverance. This album is definitely a worth-to-buy album with ‘different sound’ from Siti Nurhaliza & my favourite songs are definitely :-
- “Jaga Dia Untukku” (‘Take Care of Him For Me’);
- “Kau Sangat Bererti” (‘You Mean So Much To Me’);
- “Warna Dunia” (‘Colours of The World’);
- “Membunuh Benci” (‘Kill The Hatred’); and
- “Lebih Indah” (‘More Beautiful’).
Kudos to the management and Siti Nurhaliza. By the way, elegant album cover. Simple yet classy with its dark nuance and ambiance. I like the dark elements. (,”).
Wow, so elegant and beautiful. Dark and mysterious. I like the ambiance, just like Angie. Haha!