Alhamdulillah!!!! Another presentation that I have been dreading is finally OVER. Hahhaha! When you have too much presentations (which actually is good to build your confidence and cementing your public presence), you’ll just “Oh, well…let it go!” although the butterflies really fluttering in the stomach like crazy! But I guess anxiety and excitement will always be the part and parcel when you do presentations.
One for the album! The whole class consisting of 4 groups (not many people this semester! Thank God! Haha!); Dr. Hamisah, Datin Jenny Ong & Dr. Muhammad Firdaus Abdullah (the external panelists) – and us! Haha!
Now with the school holidays, I can make effort to give full concentration to my Master’s Degree classes; you know during schooling days, tonnes of clerical stuffs needed to be done by Malaysian teachers! Initially, I thought it would be just another presentation in the class and we would just taking turn to present; but then as usual, my friends got tips from the other students saying that for “Integrated Marketing Communication” class, it should be different as previous students were said to be putting so much ‘high standard’ on the presentations. Now, rumors started to fuel that :-
Yes, we squeezed time within our hectic schedule to practice and engage with the flows and all.
Need to get the punchlines correct; and the attention-getter phrases! Well, Dr. Muati taught us that element in Public Speaking; so….. (,”) I am so obsessed! Hahaa!
- There were teams that bought standardized shirts for the brands they were going to present about;
- There were teams that distributed candies and water-bottles ala viva sessions;
- There were teams that organized the presentations in the ‘most voguish way’ with fancy visual aids;
- There were teams that keep bearing the logo of the brands; in terms of the merchandise (mean, they bought the brands, and many more!)
Our turn was the last one!!!! I always hate waiting! The anxiety is an agony! While waiting….let us took a snap! Haha! Yusuf was late, nonetheless. So…. (,”)
Oh, my…..that was indeed sound so extravagant for a presentation, right? AND on top that, rumors also began to circulate that Dr. Hamisah was going to invite external panelists that are said to be quite picky, bossy and very articulate about the presentations; in an Anna Wintour of Vogue or Miranda Priestly in “Devil Wears Prada” attitude!! OK, I was really freaking out when I heard that because I was selected as the main presenter for my group and also Hilya as the co-presenter because we also heard that Dr. Hamisah & the external panelist prefer in FEWER people to present rather than the jumbled-up EVERYONE! Phewwwwwwwwwww!!!
Our slide shows. Panelists; and I guess ; other viewers as well don’t like lengthy words. Clear-cut slide shows will do, no?
So, on last Tuesday; since the class was cancelled, we took the opportunity to discuss the flows of our presentation; our slide shows and many more. My group consisted of :-
- Myself, Shahrill Ramli;
- Najmi (who was very attentive towards the arrangement of our slides! Thanks!!!!);
- Badariah a.k.a. Bad (the maestro in layout and extracting keywords on the slide shows);
- Ereen (Our documentation girl who did the printing; the binding! Thanks!!);
- Hilya, my co-presenter (Yes!!! Sharp chemistry! Haha!);
- Sayed Yusuf, an Iranian student who has ideal vision on how we should arrange the gist of presentation according to the chronology timeline and not to be too rigid on the questions per se!
Judging from the scores of women, do you think Tiger Woods is a tiger on bed? Haha!
It was a great brainstorming and we stayed at UPM nearly until 10.00 o’clock to finish the slides as the rain poured vigorously. I was so tired and dreading of driving back to Serendah, Hulu Selangor (which by the way is an idyllic town sandwiched between Rawang & Batang Kali; so you can imagine?!). But the show must go on despite everything; so, we managed to get everything sorted before Bad flies to Korea.
The famous tagline of NIKE was parodied with the puns on the sex scandals! A dilemma faced by a corporate brand like NIKE, indeed.
On Thursday, we met again and luckily, my “Public Speaking for Professionals” class was canceled as told by Dr. Muati last week; so all of us minus Bad (already flew to Korea) and Yusuf camped there nearly 3 hours, just to get the script right; from the introductions, the punchlines, the appropriate wordings, etc. One thing I learned from Dr. Muati’s “Public Speaking for Professionals” class which I immensely enjoyed and obsessed with (Hahaha!) is that always insert an attention-getter; just to arouse the interest of the audience. And what’s more arousing other than the word SEX, which coincides with our topic, right? Hahahaa! So of course, being the cliche me; I tried to dramatize the enunciation word of SEX, just to spice up the presentations! Haha!
I guess when the libido strikes with fame and money, sex comes free and easy and for a man of that position, he just screwed the women for fun. And the women don’t give a damn as well. Who would miss a chance to get intimate with Tiger Woods, right? But in the end, sex scandal is a newsworthy, especially when involving celebrities.
So, today we planned to meet up at 7.30 a.m. as the event was tentatively scheduled to start at 8.00 a.m. But of course, driving from Serendah seemed like taking ages (it is, actually!) and pushing off from 6.35 a.m. did not guarantee any smooth-flowing traffic! I arrived at UPM at 7.30 a.m. and decided to have the magical beverage “Teh Tarik” just to boost energy and then met up with my team.
The advertisement “Have You Learned Anything?” was produced as an assuaging approach from NIKE in the face of the sex scandal, by ‘desexualizing’ him as a naive boy who obviously make wrongs in life, rather than a promiscuous family man! Well, reviews varied but my group had come with consensus that IT WAS NOT AN EFFECTIVE ads.
Wow, it was quite intimidating seeing the other 3 groups that were all high and fancy with their uniformed attires to show support to the topics that they aspired to present – DHL, The Banyan Trees & Celebrities Endorsements!! We, on the other hand, had decided to go with own preferences as long as the attire is black. It was odd because every group seemed so “cooperative” on the superficiality and not us! But we decided to stay cool and act casual. You know as underdog group, we could smell glints of underestimation, especially when they learned I am going to present (which of course I always deal for the rest of my life up until I present my cases then they go agog!) and not our Iranian friend, Yusuf who happened to be more opinionated. I acted cool.
My friend, Ereen snapped this from the video. Apparently the video was too big to be shared via FB. We’ll see how it goes. I am trying to reduce the size via Handbrake! Thanks Ereen! Haha!
Najmi drew the lot and we were the last group to present. Nevermind, save the best for last, no? Hahhahaa! So, when the time came, we just graced the floor and yes, the butterflies in my stomach gradually became caterpillar and vanish! Hahaha! I felt great and the transition between Hilya and I went smoothly and Najmi’s slide transitions were sharp and yeah, could see few unbelievable mouths went agog (I am not being over dramatic; I got that because I always knew the prejudices and underestimation prior to any public scene. Haha!).
The topic is about NIKE’s dilemma on how to handle the image of its product endorser, Tiger Woods. Yes, as a reputable sport icon, Tiger Woods was an excellent choice; a family man with incredible achievements and statistics showed that when Tiger Woods moved from Titleist (the competitor) to NIKE, the latter’s sale went up higher and this was on par with the TEARS Model which is always used when one wants to do research on a brand’s affiliation with a celebrity’s endorsement and vice versa. BUT, in 2009, the sex scandal unraveled and Tiger Woods’ image was scarred a little bit. So, NIKE was in dilemma; should NIKE sacked Tiger Woods or retained him? NIKE decided to retain him by producing a new advertisement called “Have You Learned Anything?” by using Tiger Woods’ own father’s voice; which seemingly ‘desexualize’ Tiger Woods as a naive boy instead of a promiscuous predator.
Well, in our presentation, we had to answer the 5 questions encircling about NIKE’s dilemma, which are :-
- To assess the popularity of golf in general; and the images of golfers. We also compare the popularity of golf with other sports;
- To assess the impact of Tiger Woods on NIKE – from positive and negative windows;
- To see whether the advertisement “Have You Learned Anything?” by NIKE to support Tiger Woods in sex scandal as an effective approach;
- To predict should Titleist as a competitor takes advantage of this turmoil faced by NIKE and Tiger Woods’ sex scandal?
- To speculate should NIKE create a new brand to accompany the existing golf balls such as Power Distance, Crush, ONE and Juice 312. (I am not a golfer so I had ZERO knowledge on golf but because of this project, I asked a few of my golfer friends as well as read and surf about NIKE’s golf products! It was a new knowledge for me! I feel great about it, you know)
On whole it was a team effort and we really cooperated with each other. To emphasize this, I purposely highlight to the audience that although we are not in the same uniform like other groups, our attires’ tone are black and that represent us to cherish each and everyone’s unique identities BUT always stick as one unit teamwork! Haha!
Ooops! Such a teacher’s pose! Haha!
And of course, we were so anticipating what the panelists would say; I mean of course it would be painful to hear criticism but I always willing to learn and open to any improvisations. And we were so taken aback and shocked when both panelists; Datin Madam Jenny Ong & Dr Muhammad Firdaus gave only the POSITIVE reviews and feedback!! Wow, it was surreal and satisfying as well. And it was nice to hear our peers gave positive feedback as well.
Getting goofy after presentation! Yahuuuuu! Hilya Najmi, Me and Yusuf. Thanks to Ereen for the picture!
To celebrate, we went lunch at Kak Ema Nasi Campor behind the Serdang’s McDonald’s; which I strongly encourage y;all to go!! Great food with affordable price!!!! Hehhee, well, that’s the life of a student, yeah? Weeeeeeeeiiiiiii! (,”)
Celebration? Hahahaha! Practically we were hungry! We were there before 8.00 o’clock!!! Haha!