As a person with Science background; a degree in Microbiology and now serving as the Head of Science Panel in my school (not for long though as I possibly will be absorbed 100% into the English Panel!); but with a passion in Social Science, doing a Master’s Degree in Corporate Communications in UPM is somewhat is like a dream coming true. Finally, I’ve got to pursue what I always want to do, away from the ‘sophisticated’ Science stream which was initiated by my father ages ago. As I am now in my 2nd semester, I am learning a lot and always excited to embrace more by tapping new information and knowledge from my lecturers as well as from all the assignments that are made compulsory for us.
My experiment on doing a Propaganda Poster. I was kinda excited with this because it is a chance to explore the tools of Public Relations!
For “Advanced Public Relations” class, we are asked to do a campaign via the social media and like what I’ve wrote before at https://undomiel84.wordpress.com/2014/11/01/the-kaya-bread-project-the-english-literacy-amongst-malaysians-online-campaign-the-progress-report-presentation/, we have chosen the topic on English literacy and of course, my idea simply sparked to name it as “The Kaya Bread Project” (which I have already explained in https://undomiel84.wordpress.com/2014/10/26/the-launching-of-my-advanced-public-relations-kom-5321-project-the-kaya-bread-project-hashtag-thekayabreadproject/; I got the enlightenment as I was driving from Serendah to Batang Kali! Hahaha!). I personally think that by doing this campaign, my teammates and I have learned a lot in terms of :-
- Identifying the strategies;
- Getting to know the targeted audiences;
- Surveying the public’s preferences;
- and many more!
It is heart-warming to see that my own brother-in-law, Abang Zam really used “The Kaya Bread Project” to improve his English all the way from Leeds, United Kingdom! Kudos to him!
Now I understand that it is actually not an easy task to launch an effective campaign. Of course for this assignment, the number of LIKES is somewhat a ‘helping’ factor to measure the effectiveness but like what Dr. Ain stresses, it is not all about the LIKES. It is about the systematic approach, tools and strategies applied.
On the way back, one of our teammates met this taxi driver who was an eloquent English speaker. With his permission, we featured him in “The Kaya Bread Project” page! Amazing!
As for now, The Kaya Bread Project has managed to gain 1,446 LIKES and we do it without any affiliations with other NGOs or other associations!!! With appropriate and constant momentum of the Kaya Bread Project, we have managed to cement an impact towards the audiences, based on feedback that we have been getting. BUT, of course there are so much rooms to be improved and we have to accelerate our paces in order to keep up with the dynamic society. Thanks to all our beautiful friends and acquaintances for their words-of-mouths. Now, that is the power of “Effect of Bandwagon”!!! (,”)
Thanks to everyone! Hopefully any knowledge shared and transpired from this page will help us to enrich our English. It is a small Jihad!
It is exciting to know that Malaysians are actually INTERESTED to learn and to master English but inferiority and intimidation are identified as factors on why Malaysians usually don’t want to participate in any English conversations. By releasing new vocabulary EVERYDAY with casual Bahasa Malaysia explanation, I could see that people are interested in English and they want to learn; provided that we should be able to portray ourselves as to sincerely help them; and not to ridicule them or jeer at them or perhaps wanting to show off our Queen’s English. I guess it is my forte as a teacher because as a teacher, you won’t have that feeling to show off or to ridicule others. You just want to impart knowledge and to see the people you are reaching to blossom into someone better. And I guess that is why my FB acquaintances and friends want to participate and give support to The Kaya Bread Project. Thank you so much. You guys are so nice and supportive!
This is one of the reasons that really sparked our interest to tackle on English literacy and proficiency.
Apart from that, it is exciting to see people getting inspired by links, news or quotes that my teammates and I have been sharing in The Kaya Bread Project as well. I guess this campaign perhaps was triggered as an assignment but it could serve as a great platform for people to gain knowledge about English even after we are all done with this assignment, no? But yeah, of course; subject to availability of time and all! Hahaha!
Screenshot of our daily vocabulary supplement! Join us, now!
By doing this assignment, I have the minimal experience at least on how to handle a campaign. Although it is a bit hassle; but I guess it is all down to the flame of passion because I enjoy doing Communication projects. Every classes and assignments teaches me new things; that are definitely different from the Science world and definitely, I am not going to miss any chance of absorbing this new world. This world that I have been anticipating for so long. This world that I know, I have the potential to soar if I do it well. This world that I know where I finally feel belonged.
Screenshots of the activities in our “The Kaya Bread Project” FB page! Come, join us!
Sound exaggerated, but when you finally know what you are compatible to do in life and you think you can soar (Insya ALLAH, with God’s blessings), you will be fueled with eagerness; and yes, as a Penangite born-and-bred, I am a naturalized Kiasu. Aren’t we all? (,”)
The underlying meaning behind the Kaya Bread metaphors. My part of slide show for my team. Hopefully, it helps to illustrate that! (,”)
Don’t forget to check our :-
- FB page at https://www.facebook.com/thekayabreadproject
- Instagram page at http://instagram.com/thekayabreadproject