Alhamdulillah! Finally, another task is over. And I have a new experience to add up on my sleeves. I just had a virgin experience becoming a moderator of PR Seminar 2015 involving corporate communication experts and players of the industry! It was a great experience and I am really honored to be given chance to be involved in such event.
The Poster. We didn’t put Hans Isaac’s face because we wasn’t sure whether he could make to the seminar or not. Luckily, on eleventh hour, my coursemates received positive feedback! Kudos to them!
I have taken the Advance Public Relations subject last semester (Remember my #TheKayaBreadProject? REFER to https://undomiel84.wordpress.com/2014/10/26/the-launching-of-my-advanced-public-relations-kom-5321-project-the-kaya-bread-project-hashtag-thekayabreadproject/). A few of my coursemates are taking the subject this semester; last semester, we were asked to do a social media campaign but this semester, my coursemates are to conduct a seminar – and it proved to be more hassle! They had to think about the :-
- panelists to be invited;
- the prizes/sponsorship;
- the flow of the events;
- the protocols;
- the media coverage;
- the letters/documentations;
- the technical liaisons; and many more!
Thanks Ereen for the picture and Cik Mat for the blazer! Haha! I hate my hair! Hahahahahahah! The panels : Dato’ Ibrahim, Lizz & Hans Isaac.
Suddenly, last 2 weeks while I was driving back to Serendah from ‘Organizational Communication’ class in UPM; I received WhatsApp from my coursemates saying that my name came up during the discussion to be roped-in as an Emcee for their PR Seminar 2015 on May 19th, 2015 (which is today, by the way). Initially, I was a bit flabbergasted and coincidentally, I had the day booked because Kak Jun wanted me to accompany her class, 5 Bayu to PetroSains visit. So, initially; I told my coursemates I couldn’t make it.
Hans was giving his two cents.
But after pondering about it (while driving); I thought this would be a good opportunity for me to fathom more about the real practices of Corporate Communications. I have always been yearning to pursue a career lecturing on Corporate Communications; and what is the best way to cement my abysmal knowledge rather than to have tete-a-tete with the PR practitioners who are in the industry themselves, right? And furthermore, I would be the Emcee; so obviously the most I would do is to read scripted lines (like what I do in emceeing the various school events) and totally in my comfort cocoon! So, I changed my mind and agreed to become the emcee.
It was casual yet very informative insight discussion. Thanks to the panels for spending time with us within their hectic schedules! I, personally learned a lot of things from this discussion; from the point of view of PR practitioners in the industry.
Now, if I am not mistaken; last week while I was in 5 Purnama, sitting on the chair perusing the books to be marked after teaching the class (revision on Punctuation, Cursive Writing & Informal Letter, I think), I received another shocking WhatsApp from my coursemates!! Ooopsie, they changed the role. I would not be the Emcee, instead I would be THE MODERATOR!!!!!!!!!!!!! I was like – “ARE YOU GUYS FREAKING SERIOUS ABOUT THIS????!!!!” Being the expressionist me, I went agog and literally shouted – “Oh…My…God!” And the kids asked what was wrong, of course!
The guidelines scripted. But in the end, screw the script! We just let the balls rolled on their own with spontaneity! Haha!
My heart thumped as it would a virgin experience of moderating a seminar in English and I would be having prominent industry players as the guests!!! I could feel blood swelling in the veins but at the same time was quite excited. I knew that I could not pass this chance – this was a good chance for me to push my envelope. Sure, I have been establishing an ethos of being the emcee for the school and also been doing numerous presentations in the classes. But, those were nothing if I don’t dare to interact with the public and pushed & exposed myself and my envelopes! I need to gain new experiences to enrich myself with more information on Corporate Communication – and the best way would be to have liaisons with the REAL PR PRACTITIONERS in the industry! There’s no point for scoring good marks in theoretical parts (I am Hermione Granger. I can breathe theories as that’s what we, the Biological Science do, all the time. We remember and memorize body parts, organic mechanisms, etc!) but lack in the real practices exposure, no?
Damn! Hate my hair. Wakakakaka!
After considering that, I ultimately said “YES” to my coursemates! Hilya issued me a permission letter for me to issue to my school’s office (initially, I was considering of applying Cuti Tanpa Rekod as it was on regard of a seminar but school clerk, Kak Ida told me the duration would take longer time. Hence, I applied Cuti Rehat Khas which happened to be the first one I took throughout this year!).
So today, prior to the event; I joined the Small Room with the panelists. Apart from Dr. Ain (my Advanced Public Relation lecturer) and Dr. Hamisah Zahrah (the newly appointed Ketua Jabatan Komunikasi & my Integrated Marketing Communication lecturer. Congratulations! REFER to https://undomiel84.wordpress.com/2014/11/29/integrated-marketing-communication-kom-5325-presentation-nikes-dilemma-the-tiger-woods-sex-scandal/), we had :-
- YBhg. Dato’ Ibrahim Abdul Rahman – The Director of Department of Information & President of Institute of Public Relations Malaysia (IPRM);
- Lizz Kamaruddin – The Senior Manager, Group Strategic Communication of PETRONAS.
Hans Isaac however was a bit late and couldn’t join us in the Small Room. I have to say it was a great place for the panelists and I as the moderator to gel together and have talk to find the same ‘tune’ and ‘basis on ground’ prior to the discussion. We talked about the current issues pertaining the Public Relations and how the social media has big influence on it. It was interesting to tap into the minds of these PR practitioners as they themselves experienced the communication turmoils and how to mitigate bad effects due to some communicative fiasco that could jeopardize organisations that they representing.
Lizz Kamarudin, a great woman with vast experience in maneuvering the corporate communication aspect in big companies like Standard Chartered Bank before she moved to PETRONAS. Google her. You’ll be amazed by her achievement. I got inspired by her. Really love her wits but at the same time, stern and empowering. Not far-fetched if I were to say she is Anna Wintour of Malaysian Corporate Communication. The aura is impeccable! Thumbs up! (,”)
Alhamdulillah, Hans arrived just in time and the session began. Aisyah served as the emcee and then passed the session to be moderated by Yours Truly. Initially, I was a bit guarded with the scripts as I had to read out the brief biodata (that was my TV3 anchorman moment! Haha!) & a bit nervous. But as the time went by and we all got warmed-up; the session went like a breeze and it was interesting see what the panels’ opinions on regards of social media’s existence to the practices of PR :-
- Does social media take the role to disseminate information and shunned away the traditional approach of PR?
- How PR is practiced via social media and the effect to an organization or an individual?
- Social media representing the real-time event with spontaneous reporting from ‘citizen journalists’ (plain people/Rakyat) Vs the old time PR approach with press releases;
- and many more!
With Question-and-Answer session opened (we only managed to take 4 questions); we also had the Lucky Draw and finally wrapped up the session circa 5 p.m. While having small talk with Dr. Ain and Lizz; I did ask Dr. Ain on ways to penetrate the lecturing scheme and she told me it would be good if I have further talk with Head of Department on the possibility and how it goes. I wonder if UPM had any scholarship for students to do PhD and then come back to serve UPM… I wouldn’t mind as that is my goal.
Hahaha Master Haus being crazy! Thanks guys for letting me in to become part of your seminar! Hilya, Ereen, Bad, Kak Bed and Najmi! Reminds me of Statistic days….. (,”)
Other than that, Lizz also that I should serve as her intern as I do have potential but need to be brushed up. Lizz’s friend casually told me that life would be tough to serve PETRONAS but that what build the characters. For instance, one of the assignment probably to be located at rural Sabah and get the feedback from the people in the rural areas to study on the communication glitches. Lizz also emphasized that as much as I want to become lecturer, the knowledge on the real practice is crucial as well. So it would be advisable to fathom the practices first.
(DISCLAIMER : LIZZ’S QUOTES DO NOT REPRESENT ANY OF THE ORGANIZATIONS SHE ARE REPRESENTING. IT WAS MERELY A CASUAL TETE-A-TETE & DOES NOT CARRY THE VISION OF THE ORGANIZATIONS SHE IS REPRESENTING).
Of course I don’t really take that seriously but I was flattered with that. One more thing is that Dr. Ain told me that perhaps I should consider of leaving the school cocoon as I have something else to offer. It was great to have that talk with them albeit it was a brief one. Thanks so much!
One for the album. Hahaha, Hans Isaac is busy as girls keep thronging to take picture with him. Photobombed! Hahaha! Thanks so much! The most right is Dr. Ain.
On whole, it was a great experience for me. As a Microbiology degree holder pursuing the passion in Masters of Corporate Communication, this whole learning process is like a dream coming true for me. I saluted my coursemates for putting their best efforts in making PR Seminar 2015 a success :-
- Najmi : The Leader of the Committee a.k.a. The Man of The Event. He has been working so hard to make sure everything went well including getting a laptop for Lucky Draw!;
- Badariah/Bad : The Floor Manager. She rocked the house by coordinating everything! I was amazed, babe!
- Ereen, Hilya & Kak Bed – you guys totally nailed this campaign! Ereen with her several media relations, etc. Wow, now I understand the sleepless nights and endless discussion you guys had to make this work. I am so proud with you guys! And I am honoured to be part of this.
Apparently, Hans Isaac uploaded our picture in his Instagram. And everyone became wild about it! Hahahahaha! So, here I am, immortalizing the moment. Haha!
All the way back to Serendah (I am quite sleepy now but itchy to write!), I keep hearing Taylor Swift’s song “Welcome To New York” and I think that the lyrics suit my feeling right now. It is the song about discovering a new world. And I discover my real passion and niche in Corporate Communication. Yes, I am willing to dedicate myself in the education of Corporate Communication! And that is my new soundtrack of my life, now and I am chasing towards it! This song is my heart shoutout about my ambition to Corporate Communication. I love the lyrics and the fiery music.
It’s a new soundtrack I could dance to this beat, beat
The lights are so bright
But they never blind me, me……………….!!
NOTIFICATION UPDATES :
So excited that Ereen messaged us saying that the event is being covered in two mainstream newspapers!!! Of course, my name wasn’t there but since I was the moderator, my picture was there along with the 3 panels. Hahaha! Called Mak to buy Utusan Malaysia (on 6th June 2015) & Sunday’s The STAR (on 7th June 2015).
Utusan Malaysia, 6th June 2015.
I was particularly proud of The STAR coverage as the English version was my translation that I helped Ereen to do as there were problems with the existing UPM translator. I guess, this added another feather to my experience cap for this 3rd semester! Alhamdulillah! And good job, guys! Thanks for allowing me to be part of the wonderful journey!
The STAR Sunday edition (7th June 2015).